Research

Picture this: two companies, exactly the same in every way except one. The first company’s employees work as hired hands, just doing what they’re told, while the second company’s employees are trusted partners–everyone understands and participates in the economics of the business. Which company has better relationships with its customers? Which company has lower turnover and better employee engagement? Which company grows faster and more profitably?

One more question: What if this isn’t just a thought exercise? We wondered too.

In early 2020, we set out to track companies this way, measuring their Economic Engagement and its effect on profitable growth. Below are the results of that research.