About Us


Our goal is to help improve your business results and the lives of the employees who drive those results. Our experienced team is ready to help you.


Bill Fotsch

Bill Fotsch

Founder and Head Coach

Shannon O’Neil


Dennis W. Campbell

Dennis W. Campbell

Academic Advisor

CJ Brookover

CJ Brookover

Director of Administration and Legal Affairs

Natalie Disney


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  • The “Economic Engagement Coach, Bill Fotsch has helped more than 400 companies boost employee engagement and increase customer retention over the past 25 years.

    Bill has worked with industry majors such as Southwest Airlines, BHP-Billiton, Harley-Davidson, Roadway Express, CarlsonWagonlit Travel, Scottish Hydro Electric, and Capital One. He has also coached many small to medium-sized privately owned businesses. As Head Coach at Great Game of Business, he spent over two decades applying economic engagement principles to help companies deliver results through a highly motivated staff. Bill’s compensation is always linked to company results to align interests. In the last few years he has invested in several of his coaching clients.

    In the initial years of his career, Bill gained experience in management, marketing, and consulting at organizations such as Briggs & Stratton, Bain & Company, Case International and Litton Industrial Automation. Today, as Founder and President of Open-Book Coaching, Bill’s mission is to inspire great business performance and wealth creation by applying economic engagement principles.

    “Get everyone involved in the business, with the goal of dramatically increasing value for shareholders, employees, and customers” is Bill’s mantra for successful economic engagement.

    Bill collaborates with his clients to provide performance management support, sales & marketing support, market research support, and strategic planning, as well as to improve a company’s performance culture.

    Author or co-author of three online articles published by Harvard Business Review, Bill holds a bachelor of science in mechanical engineering from Marquette University and an MBA from Harvard Business School, where he graduated as a Baker Scholar. In the past, Bill has presented in varied speaking roles at numerous functions, including being a guest lecturer at University of Chicago Business School. In addition, he conducts webinar presentations on a regular basis. Since the summer of 2015, he has written a biweekly article on the Forbes website, in partnership with John Case.

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  • Dennis W. Campbell joined the faculty of the Harvard Business School in 2003. He is currently the Dwight P. Robinson Jr. Professor of Business Administration. In addition to his academic position, he also serves as the Head of the Accounting & Management unit at HBS. During his time on the faculty, he has taught in and chaired a variety of courses in the school’s MBA, doctoral, and executive education programs in Boston, Asia and the Middle East.
    Professor Campbell’s research and teaching activities focus broadly on the relationship between management control systems, organizational culture, and strategy execution. His current research efforts center more specifically on exploring employee ownership and economic transparency as drivers of organizational performance. He has studied these issues extensively in both domestic and international contexts and has published numerous case studies across a variety of industries including retail, hospitality, financial services, and consumer-goods manufacturing. His research has been published in leading academic journals including Journal of Accounting Research, The Accounting Review, Manufacturing & Service Operations Management, Management Science, and the Journal of Service Research.
    Professor Campbell received his doctorate from Harvard Business School. Prior to beginning his doctoral studies, he worked at the Board of Governors of the Federal Reserve in Washington, D.C. on research and policy related to the structure, conduct, and performance of U.S. banking institutions and markets. He is currently serving on the board of the Harvard University Employees Credit Union and is a research fellow and chair for the Center for Organizational Entrepreneurship at the Filene Research Institute.

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  • A licensed attorney who specializes in business law, CJ has experience in corporate compliance, regulatory issues, marketing, and strategic planning. She obtained her undergraduate degree from Case Western Reserve University and her JD/MHA degrees from Indiana University, where she graduated with distinction. A resident of Pittsburgh. CJ takes care of Open-Book Coaching’s marketing, legal, and administration.

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