About Us


Our goal is to help improve your business results and the lives of the employees who drive those results. Our experienced team is ready to help you.


Bill Fotsch

Bill Fotsch

Founder and Head Coach

Shannon O’Neil


CJ Brookover

CJ Brookover

Director of Administration and Legal Affairs

Natalie Disney


Have an idea? We’re here to help you manage your work

  • The “Economic Engagement Coach, Bill Fotsch has helped more than 400 companies boost employee engagement and increase customer retention over the past 25 years.

    Bill has worked with industry majors such as Southwest Airlines, BHP-Billiton, Harley-Davidson, Roadway Express, CarlsonWagonlit Travel, Scottish Hydro Electric, and Capital One. He has also coached many small to medium-sized privately owned businesses. As Head Coach at Great Game of Business, he spent over two decades applying economic engagement principles to help companies deliver results through a highly motivated staff. Bill’s compensation is always linked to company results to align interests. In the last few years he has invested in several of his coaching clients.

    In the initial years of his career, Bill gained experience in management, marketing, and consulting at organizations such as Briggs & Stratton, Bain & Company, Case International and Litton Industrial Automation. Today, as Founder and President of Open-Book Coaching, Bill’s mission is to inspire great business performance and wealth creation by applying economic engagement principles.

    “Get everyone involved in the business, with the goal of dramatically increasing value for shareholders, employees, and customers” is Bill’s mantra for successful economic engagement.

    Bill collaborates with his clients to provide performance management support, sales & marketing support, market research support, and strategic planning, as well as to improve a company’s performance culture.

    Author or co-author of three online articles published by Harvard Business Review, Bill holds a bachelor of science in mechanical engineering from Marquette University and an MBA from Harvard Business School, where he graduated as a Baker Scholar. In the past, Bill has presented in varied speaking roles at numerous functions, including being a guest lecturer at University of Chicago Business School. In addition, he conducts webinar presentations on a regular basis. Since the summer of 2015, he has written a biweekly article on the Forbes website, in partnership with John Case.

    Message Bill:

  • A licensed attorney who specializes in business law, CJ has experience in corporate compliance, regulatory issues, marketing, and strategic planning. She obtained her undergraduate degree from Case Western Reserve University and her JD/MHA degrees from Indiana University, where she graduated with distinction. A resident of Pittsburgh. CJ takes care of Open-Book Coaching’s marketing, legal, and administration.

    Message CJ: